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B. Segun
Founder & CEO
CertifyMed
B. Segun founded CertifyMed to solve a problem encountered firsthand — state agencies and provider organizations managing critical HCBS compliance obligations through paper binders, spreadsheets, and disconnected systems while participant outcomes bore the cost.
With a background spanning healthcare technology product leadership and federal Medicaid policy, Segun spent years working alongside state waiver program offices, managed care plans, and provider networks before channeling that experience into a platform built specifically for the HCBS ecosystem.
CertifyMed reflects a core conviction: compliance infrastructure should not just reduce regulatory risk — it should actively enable better care for the individuals HCBS programs exist to serve.
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